Rent the Razzle started with a wardrobe problem every one of us knows. A lehenga worth a month's rent, worn once, then folded away for a decade. A cousin's wedding, a Navratri night, a Diwali party - and the same photograph-ready dread of turning up in something people have already seen.

So we built the alternative. A small, carefully chosen wardrobe of Indian occasionwear, brought over from India and kept here in Sydney, available to rent for a fraction of what it costs to own. You get the piece that turns heads. Someone else gets it next month. Nobody's beautiful clothes sit in a bag under a bed.

“Razzle today. Repeat the magic.”